Partnering with Sans Serif , HLG Studios was tasked with creating a trailer for a fake movie to be part of a larger campaign by SEMI to drive viewers to yourewelcome.org and inspire a new generation of semi-conductor engineers.

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Along with helping craft the final idea, HLG Studios wrote and produced the highly successful trailer.

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With a five-language social media push on Facebook, Twitter, Instagram, Youku and YouTube—and propelled by industry influencers—the campaign grew to over 5 million impressions, over 2 million trailer views, and more than 46,000 page views in just 30 days.